In 2008, we saw a need for more styling options for customers who want to recreate professional-style results on their own.

Ovonni has since expanded to 24 hot tools, as well as wet goods and accessories. The Ovonni inventor family holds over 50 years of product innovation experience, and 40 years of styling experience.

Each hot tool is designed to give you incredible results in less time — all without damaging your hair. Our innovative team obsesses over tiny details that add up to big changes - including, but not limited to, doing your hair in half the time, getting beautiful long-lasting style with incredible shine, and keeping your hair healthier than you thought possible while using hot tools.

We do all this to make hair styling a stress-free, reliable, and dare we say, even fun experience for our community.

Mission Statement

The Ovonni community was built on inclusion and representation by offering styling solutions for all hair types, especially coarse and thick hair types. A wide spectrum of hair types, issues, and styling goals have been carefully taken into consideration as we built our core products.

Ovonni is a brand that believes in all human rights, equity, and justice. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. These principles guide how we build our teams, cultivate leaders and create a company that’s the right fit for every team member associated with it.

Our Patents

As creators of the ORIGINAL Rotating Iron and leaders in hair tool innovation, InStyler designs technologically advanced tools that make styling easier and more efficient while delivering amazing results. Our patents represent our commitment to developing superior technology hair tools.


InStyler products are available at the following select retailers